Liter of Light, a Filipino-born global grassroots solar lighting movement, is launching the “LIGHT IT FORWARD” CHALLENGE on Wednesday, July 1, uniting artists, the media, businesses, and the public sector to change the world from home.
By giving just 20 minutes of their time, LIGHT IT FORWARD is giving Filipinos a new way to connect for good. Inspired by the ALS Ice Bucket Challenge, the campaign harnesses the power of social media to spread its message, allowing people to take action from home.
As the Philippines moves into a new normal after the initial onslaught of the COVID-19 pandemic, many non-profit organizations have been forced to close. Those who can still operate, like Liter of Light, are shifting to online platforms and strategies to be able to continue with their mission-critical work.
By launching the first ever digital to offline campaign of its kind, LIGHT IT FORWARD invites ordinary people to do extraordinary things through building solar lights for communities without electricity, even in the midst of this global health crisis.
“The COVID-19 pandemic forced us to rethink how to move forward with our mission of bringing light and hope to the 20 million Filipinos who are still living in darkness,” said Illac Diaz, founder and executive director of Liter of Light.
“The LIGHT IT FORWARD CHALLENGE invites everyone to be a part of the solution by giving their time and talent to those who need it most, all from the safety of home.”
Working in 32 countries with over 2,700 youth ambassadors, Liter of Light is one of the largest organizations that works with youth to engage companies in Europe, Latin America, Southeast Asia, and Africa on building simple and repairable solar lights, mobile charging systems, and street lights.
Using materials from within each community, the organization has empowered the lives of over one million people a year, while creating opportunities for green micro business, and lowering carbon emissions by 1000kg per hand-built solar lamp.
To participate in Light It Forward, visit www.literoflight.org/lightitforward